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© 2018 Culturology.
About Culturology
Our Values
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Engagement Definition

Steve Van Valin, CEO

Steve Van Valin is co-founder and CEO of Culturology.  The new venture leverages Steve’s 25-year career in
developing winning culture and brand strategy for such companies as QVC, Sportschannel Philadelphia, and Music
Choice. In addition, Steve has partnered with numerous clients to help foster healthy cultures and innovation. 

As the leader of QVC’s culture and brand development strategy for over 14 years, Steve specialized in shaping a highly
engaged workforce and innovation processes that helped propel the company’s double-digit growth. Steve led the effort
to align the development of teams and employees at all levels to QVC’s Values, known collectively as The QVC Difference.
Steve is a talented designer of experiences that facilitate learning and personal insights.  He possesses deep grounding on
many key facets that influence leadership talent and team dynamics, The experiences he creates are facilitated with passion, curiosity and a sense of empathy that spark a dynamic, open rapport among participants.

Steve is also an advocate for developing personal creativity.  He is currently completing a book entitled The Nature of
Creativity which highlights the actions individuals can take to grow their creative capacity.

Steve lives in Downingtown, PA, with his wife Kara and two children.


Scott Crossin, Chief Growth Officer

Scott Crossin is Chief Growth Officer for Culturology. In this role, he leads the firm’s marketing and client development strategies. Scott’s mission is to help more leaders, teams, and organizations unleash their full potential.

Scott served as vice president and spokesperson over a 20-year career at QVC, leading the company’s transformation from a television-shopping channel to the world’s leading video and e-commerce retailer. Most recently, Scott led QVC’s global development in Germany where he successfully implemented corporate culture, brand, and core business strategies for a $1 billion market. He also served as Dean of Leadership for QVC University, designing and facilitating leadership and culture development programs for over 10,000 global associates.

Scott previously served as Executive Director of Back on My Feet, a “CNN Heroes” award-winning non-profit organization that helps people experiencing homelessness to move their lives forward.

Scott is an avid runner and triathlete. Having completed 15 marathons and an Ironman triathlon, Scott loves to set and achieve big goals, and have fun along the way!

Scott lives in West Chester, PA with his partner Laura and two children.


Leadership Team
Partial Client List